3 façons d’analyser les résultats sur Google de cours d’anglais

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Le CPF oblige des écoles de langues à rationaliser leurs systèmes pour faire face à la charge administrative, mais aussi à changer leur approche marketing. Le caractère individuel du CPF et le fait que les apprenants peuvent choisir leur fournisseur les amène à faire des recherches de solutions sur Internet, avec Googlecomme moteur de recherche de prédilection.

Aujourd’hui, je voudrais vous expliquer comment Google travaille sur une recherche simple mais populaire : “cours anglais”. Cela vous permettra de mieux comprendre les enjeux et les actions à entreprendre pour augmenter le nombre de visiteurs sur votre site.

“SERP” de cours anglais sur google.fr

SERP = Search Engine Results Page (ou Page de Résultats du Moteur de Recherche en français), est la première page de Google lorsqu’on tape “cours anglais” dans la barre de recherche. J’ai divisé l’analyse en 3 parties – Adwords, local et naturel. J’ai fait un capture d’écran de chaque partie et j’ai ajouté des flèches avec des explications.

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Quality language training versus effective language training

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Throughout my career in language training, quality is a word that comes back again and again. In this profession we’re becoming beholden to auditors, labels, clients and governments who wag their fingers and assume we don’t know what we’re doing unless we have the correct procedures in place. Apparently, if we slavishly follow these procedures, then we know that our training is working properly.

This is a load of rubbish. Utter cobblers. You could take a certified ELT teacher, and train him once a month, and make sure all the paperwork is filled in after each lesson, and make sure the hygiene and security protocols are in place, and make sure a test was taken at the beginning and at the end, and make sure the materials and lesson plans were fully prepared each time.

However, none of this means that the lessons will be any good and that the student will reach his learning objectives.

A language lesson is not a checklist. I’ve worked on language training plans including hundreds of students for large companies and some had enforced lesson plans with 10-minute sections for each activity. The quality and purchasing managers loved it. The teachers hated it, as did the students.

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3 solutions online pour accompagner vos cours présentiels en anglais

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Le 10 mai, nous avons réalisé un webinaire avec 3 intervenants entrepreneurs qui proposent des solutions online innovatrices – DoYouCook English, Successful Small Talk et The Weekly English Workout avec Jason R. Levine. Voici l’enregistrement.

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The web marketing sales megafunnel for your language activity

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This megafunnel is the step-by-step overall process behind your webmarketing. It lays down the foundations for taking concrete steps to getting people to find you, get interested in what you do, and contact you. The road is long, it is bumpy (you can unstrap the seatbelt now, journey’s over folks), but ultimately it’s worth it. And if you need any more convincing, here’s is a great presentation that shows you some statistics you should find interesting.

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