As web marketing is taking a larger and larger piece of marketing budgets in language schools the world over, naturally marketing managers (and their bosses) are asking themselves how they can track and evaluate their efforts. How can you relate a boring spreadsheet to the creative and sometimes mind-numbing marketing work you carry out on your […]
See what others schools liked and perhaps you’ll find a few tips you didn’t know about In June last year I thought that it was time to practice what I preach about online marketing to my language school clients and I started taking the Linguaid blog a lot more seriously. It’s been a success: traffic […]
Take a few minutes of your day to start 2015 off the right way It’s a new year. And with the new year comes new opportunities and new expectations. New year resolutions too. If you’re like me, you’re thinking about the resolutions you didn’t keep to last year, and whether it makes any sense to make […]
People might give lots of different reasons on why they’re thinking of learning a new language. Yet when you get right down to it, they might really mean something else entirely. 700 reasons? I’m just finishing up an exciting European project called hello! (Home of European Language Learning Opportunities) and together we’ve created a powerful […]
