The web marketing sales megafunnel for your language activity

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This megafunnel is the step-by-step overall process behind your webmarketing. It lays down the foundations for taking concrete steps to getting people to find you, get interested in what you do, and contact you. The road is long, it is bumpy (you can unstrap the seatbelt now, journey’s over folks), but ultimately it’s worth it. And if you need any more convincing, here’s is a great presentation that shows you some statistics you should find interesting.

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How to see what your competitors’ sites are doing

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Improve your language school web marketing through better data analysis It is now becoming increasingly easy to track how your own site is doing. Google provides two free tools called Analytics and Webmaster Tools that allow you to see various things to help you better understand the performance of your website, for example: Number of […]

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Personal branding for your language training business

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In the age of the celebrity ELT trainer, personal branding is more important than ever. Here are some tips to help you make your brand shine. In January, I animated a course for language schools and independent trainers on marketing in Paris and the first part was dedicated to branding. Branding is the first brick […]

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Facebook and your language training

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What to do with Facebook for your language activity Facebook. Over 1 billion users. Ubiquitous. But is it any good for your language training business? OK, let’s talk Facebook. You want to know if it’s worth getting into and if you are using it, are you using it well. Well, first of all, 2 comments. […]

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