People working in language schools are often quite isolated from other industries and unable to compare their companies to other professions. As there are no university degrees in working or running a language school (it’s not something children grow up hoping to do), it can actually be quite eye-opening to understand just how professional language […]
As web marketing is taking a larger and larger piece of marketing budgets in language schools the world over, naturally marketing managers (and their bosses) are asking themselves how they can track and evaluate their efforts. How can you relate a boring spreadsheet to the creative and sometimes mind-numbing marketing work you carry out on your […]
See what others schools liked and perhaps you’ll find a few tips you didn’t know about In June last year I thought that it was time to practice what I preach about online marketing to my language school clients and I started taking the Linguaid blog a lot more seriously. It’s been a success: traffic […]
Take a few minutes of your day to start 2015 off the right way It’s a new year. And with the new year comes new opportunities and new expectations. New year resolutions too. If you’re like me, you’re thinking about the resolutions you didn’t keep to last year, and whether it makes any sense to make […]
