Analysis of your web marketing is incredibly important, including knowing when to learn from your mistakes. It is no different for your language school. DEFINITION OF INSANITY Albert Einistein is quoted as saying that “Insanity is doing the same thing over and over again and expecting different results.” Here are some examples of my insanity in […]
Language testing is a fundamental part of language training, wherever the student comes from. But it can also be an important sales tool. When and how should the test be given to ensure you have the best chance of getting the enrolment? Squid fishing with Frank Every Saturday morning I get up really early and go fishing for squid […]
Good management is essential if your language school is to be successful in the long-term “I need more hours”. “I need a better rate”. “I don’t want to teach groups any more”. “I don’t want to use these materials, I have my own stuff. “I’m ill and can’t come to teach today. Or tomorrow. And […]
Discover 4 important ways to improve your listening skills to increase conversions of prospective language students into clients It’s funny, because the more successful your school, the less time you’ll actually have to listen to your students. Language schools rely very much on volume. Groups have a minimum requirement size, and anything on top is usually […]
