Find your niche

If you’re an independent corporate language trainer, and you need to work with more corporate clients, then it’s just possible that you’re not concentrating on what separates you from the pack. Sales become easier when you can fit a target niche, when you can be easily recognised as the best at what you do.

It’s a matter of personal identity. It’s a matter of understanding what kind of training you are passionate about and very good at giving (have a look at the profiles of your most successful students to find out more).

Niches in corporate language training can be separated by:

  1. level: for example, on the CEFR scale, are you an expert with A1-A2 beginners? Or are upper level C1’s your thing?
  2. industry: if you come from a business background, you might have experience in a specific sector of activity such as transport, aviation or medical English. This is a fantastic way of specialising yourself because you can target corporate clients who work in that industry.
  3. job function: another great way to find your niche. Job functions can be completely unrelated to an industry, such as human ressources, sales or secretaries.
  4. industry specific job function: this is a mix of 2 and 3 above. For example, quality managers in the aviation industry.
  5. job level: a big area of corporate English is working with executives, who tend to have similar needs (for example conference calls or presentations).
  6. business communications: this is also another good area to excel. You might be excellent at negotiations, presentations or meetings in English. Cross-cultural business communications is another fast-growing niche.

I hope that this gives you some good ideas on what to do. If you’re interesting in getting help finding your niche, please find out more of what we do for language trainers and schools here.

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