In the age of the celebrity ELT trainer, personal branding is more important than ever. Here are some tips to help you make your brand shine. In January, I animated a course for language schools and independent trainers on marketing in Paris and the first part was dedicated to branding. Branding is the first brick […]
What to do with Facebook for your language activity Facebook. Over 1 billion users. Ubiquitous. But is it any good for your language training business? OK, let’s talk Facebook. You want to know if it’s worth getting into and if you are using it, are you using it well. Well, first of all, 2 comments. […]
Defining the brand of your language business : 5 essential Do’s and Don’ts of marketing without copying everyone else Some language schools find themselves in a city where there are 20 more like them. Others stand on their own, flying the flag for language learning in a one-horse-town. No matter what your situation is, you […]
Apparently, there are 12 million English teachers in the world. Many millions of them would be working in public education systems and universities, teaching to large groups of children and students. How many of these millions are independent? More importantly, how many dream of becoming so? Even more importantly, how many are stuck between giving […]
