Defining the brand of your language business : 5 essential Do’s and Don’ts of marketing without copying everyone else Some language schools find themselves in a city where there are 20 more like them. Others stand on their own, flying the flag for language learning in a one-horse-town. No matter what your situation is, you […]
Apparently, there are 12 million English teachers in the world. Many millions of them would be working in public education systems and universities, teaching to large groups of children and students. How many of these millions are independent? More importantly, how many dream of becoming so? Even more importantly, how many are stuck between giving […]
People working in language schools are often quite isolated from other industries and unable to compare their companies to other professions. As there are no university degrees in working or running a language school (it’s not something children grow up hoping to do), it can actually be quite eye-opening to understand just how professional language […]
As web marketing is taking a larger and larger piece of marketing budgets in language schools the world over, naturally marketing managers (and their bosses) are asking themselves how they can track and evaluate their efforts. How can you relate a boring spreadsheet to the creative and sometimes mind-numbing marketing work you carry out on your […]
