Wanted everywhere: an experienced, knowledgeable and motivated person capable of selling language training As I help language schools with their sales and marketing, I’m often asked if I know a salesman who is for hire or help for language school sales jobs recruitment. There seems to be a penury of experienced, motivated and knowledgeable sales […]
Everybody in the whole process of language training needs to be motivated, not just you. The other day, a very good sales trainer I know said that selling is 80% motivation, and 20% skills and knowledge. Without the 20%, selling is impossible, because we wouldn’t know how to do it or what to sell, but […]
“I’m just not a salesperson” I can count the number of independent language trainers I know that are good at selling themselves on one hand. Language trainers are often nice, friendly people. Strong on communication skills, comfortable in their working teaching environment, and petrified when it comes to thought of picking up the phone to […]
SEO (search engine optimisation) advice for your language school Google is obviously now the powerhouse of search engine optimization. It has become more powerful than the Yellow Pages, Yahoo, Bing combined. Social media has become an important way of getting traffic to your website but the basis of any online marketing plan for language schools […]
