Getting as many people as possible to visit your language training website is as important as ever. Or is it? The following article explores how getting targeted trafic is actually easier and more profitable than going for large numbers. Huge Google Numbers “Learn English” – About 704,000,000 results “English classes” – About 598,000,000 results “English […]
Huge amounts of time and money are spent on sales and marketing to get new students to your language courses. But what about the former ones? Here is our latest article with some ideas on what to do to with your ex-learners once the course is over. Buying a television It’s 1983. A door-to-door salesman […]
In language training we tend to give out our end-of-course evaluation questionnaires routinely, yet if done correctly there are real opportunities to get a wealth of quality control and marketing information. Don Kirkpatrick Back in 1959, the US Training and Development Journal asked Don Kirkpatrick to write an article on Training Evaluation, based on the ideas […]
Analysis of your web marketing is incredibly important, including knowing when to learn from your mistakes. It is no different for your language school. DEFINITION OF INSANITY Albert Einistein is quoted as saying that “Insanity is doing the same thing over and over again and expecting different results.” Here are some examples of my insanity in […]
