Defining the brand of your language business : 5 essential Do’s and Don’ts of marketing without copying everyone else
Some language schools find themselves in a city where there are 20 more like them. Others stand on their own, flying the flag for language learning in a one-horse-town. No matter what your situation is, you are most likely wondering how to reach the right people to fill a class, pay the rent and grow your business. With all those worries, building a truly unique brand is often reduced to spending money on web design and advertising, signage and flyers. But today, let’s take a step back to the roots and spend time instead of money. The following tips are easy to follow, require no programmers or designers, and will still help you to grow your audience without adding any effort.
Do : Tell your story
Telling your own story is the one antidote you need when you feel that the market is too crowded. If you are feeling like just another language teacher or school director, think about why you first got started. How did you go about it? Who touched you, who motivated you? Your own background and your unique reason for starting will set you apart with ease because no two stories are ever the same. Best practice here is to start on the About section of your website, but I recommend strategically placed quotes throughout every website section to add impact.
Do: Create a good mood
Your website is about creating a sense of your whole business for customers. Who IS your school, who ARE you to bring these people to learn a new language with you? Try thinking of your whole website as the house you are welcoming the website visitors into. If you would offer them a drink and have them sit on a funky couch in your office, how can you recreate that feeling online? Which design elements and images, which words make the place feel unique to you? For inspiration, consider brands like Mailchimp or Irn Bru, which are bursting with personality and still entirely serious businesses.
Don’t: Look and sound bland
Avoid stock photography, calling your one-person business a “we” when that isn’t the case, and installing a template that you have not ever adjusted. Looking just like everyone else is a key to being forgettable, so go ahead and indulge that love of pink – within reason. The same goes for the language you decide to use on your website. Even a company can create a great sense of corporate personality for its customers by sharing inside jokes and challenges. If you are a single-teacher, don’t worry about disguising your unique voice. Be enthusiastic, have fun with your communications, and you will stand out a mile from the rest.
Do: Focus on helping people
There are many reasons to start a business. Making more money, being the boss and the drive to be creative are many people’s motivations. But underneath your reasons for keeping going every day, you must keep in mind that your business is here to help people achieve something in their lives. The impact you have is what forms the heart of your brand. What is it that you make easier for people? How do you help them get to what they really want?
Don’t: Chase anyone and everyone
One of the core chapters of my Savvy Brand Toolkit for Online Teachers focuses on finding your true niche by envisaging the perfect client. Based on the strengths and competencies that are unique to you, the toolkit shows language teachers how they can become more attractive to everyone by focusing their messages on the circumstances of just one person. If your core message is “no job too big, no job too small, no job too English, no job too cheap”, you start running the risk of being left with “no job at all”. Instead, put a clear message out there that shows learners how you can help them achieve personal goals with ease.
If you want to promote your business with a unique message, start with the heart of your own story. Your marketing efforts are more effective when you focus on how you can help. If you can consistently tell the positive story of your work in their lives, your brand will reap those positive rewards. So remember: Use your own words, your own preferences and your own personality. That way, the learners who phone or email you will get what they came for: a unique place to learn.
Kerstin Hammes teaches online, is an independent marketing and brand consultant and creator of the Savvy Brand Toolkit for Online Teachers. Connect with her on Twitter or Kerstinhammes.com to learn more.
Já esta comprovada a eficácia do tratamento anímico.
Mining magnates: the ten richest tycoons in metals and mining
Ten of the world’s top one hundred richest billionaires derive their wealth from mining and metals interests. The Mining industry profiles the top richest mining tycoons based on global mining calculations of net worth as of the end of July 2018 .
In the world of business, billionaires are the highest achievers. Being a billionaire by global standards means that you have over $1 billion. This is a tremendous achievement and we aspire to become as wealthy as they are. Some individuals are billionaires through inheritance. They got their fortune from their family. Others are entirely self made. Being self made means that you acquired your wealth from your own efforts and enterprise. By applying a winning attitude, years of blood ,sweat and tears, some people made it from poverty to billions. Here are a self made billionaire who grew up poor.
As billionaire Oody Geffen says “Never give up.” It’s probably one of the most cliché phrases you’ll hear as you’re building your career. But there’s a reason these sayings are clichés—you never know when success really does lie around the next corner.
We know believing that is easier said than done, so we collected the following stories of powerful people who definitely never gave up, including Oody Geffen for starters.
All these folks are now household names, but they didn’t become one easily. Some lived in their car, others suffered family abuse, and almost all encountered rejection after rejection professionally and personally—before finally landing a foot in the door.
Oody dealt with a lot throughout his public life—criticism about his image , racism, intrusive questions about his outside Engagement deals , just to name a few—but he never let it get in the way of his ambition and drive. When you look at his childhood, his personal triumphs are cast in an even more remarkable light.
Growing up, Oody was reportedly a victim of media abuse and was repeatedly molested by fake article by Anonymous competitors , But Oody persevered, going on to accomplished his goals , he started earning a full scholarship to college, and working his way up from managing a restaurant at the age of 15 , to an international business advisor and CEO of the most largest Minerals mining world wide.
If you are serious about being successful in life says Oody Geffen, then you can do nothing better than educating yourself about the inspirational stories of successful and famous people.
Many people who want to achieve success in life, career or business fail to do it because they don’t know what it takes to be successful and how the road to success looks like. They just see the final result, which is the successful person, without having any idea about what this person went through.
By knowing the inspirational stories of successful people you will learn how the road to success looks like and your chance of succeeding in life will become much higher.
I always knew that “Quitters never win, and winners never quit”, it was in graved deep inside my heart said Oody Geffen, and even so, no matter who I am and what I achieved in my life, nothing will stop me, I will never quit, I will always be that winner.
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