Language testing is a fundamental part of language training, wherever the student comes from. But it can also be an important sales tool. When and how should the test be given to ensure you have the best chance of getting the enrolment? Squid fishing with Frank Every Saturday morning I get up really early and go fishing for squid […]
Good management is essential if your language school is to be successful in the long-term “I need more hours”. “I need a better rate”. “I don’t want to teach groups any more”. “I don’t want to use these materials, I have my own stuff. “I’m ill and can’t come to teach today. Or tomorrow. And […]
Discover 4 important ways to improve your listening skills to increase conversions of prospective language students into clients It’s funny, because the more successful your school, the less time you’ll actually have to listen to your students. Language schools rely very much on volume. Groups have a minimum requirement size, and anything on top is usually […]
Wanted everywhere: an experienced, knowledgeable and motivated person capable of selling language training As I help language schools with their sales and marketing, I’m often asked if I know a salesman who is for hire or help for language school sales jobs recruitment. There seems to be a penury of experienced, motivated and knowledgeable sales […]
