People might give lots of different reasons on why they’re thinking of learning a new language. Yet when you get right down to it, they might really mean something else entirely. 700 reasons? I’m just finishing up an exciting European project called hello! (Home of European Language Learning Opportunities) and together we’ve created a powerful […]
Getting as many people as possible to visit your language training website is as important as ever. Or is it? The following article explores how getting targeted trafic is actually easier and more profitable than going for large numbers. Huge Google Numbers “Learn English” – About 704,000,000 results “English classes” – About 598,000,000 results “English […]
Huge amounts of time and money are spent on sales and marketing to get new students to your language courses. But what about the former ones? Here is our latest article with some ideas on what to do to with your ex-learners once the course is over. Buying a television It’s 1983. A door-to-door salesman […]
In language training we tend to give out our end-of-course evaluation questionnaires routinely, yet if done correctly there are real opportunities to get a wealth of quality control and marketing information. Don Kirkpatrick Back in 1959, the US Training and Development Journal asked Don Kirkpatrick to write an article on Training Evaluation, based on the ideas […]
