Huge amounts of time and money are spent on sales and marketing to get new students to your language courses. But what about the former ones? Here is our latest article with some ideas on what to do to with your ex-learners once the course is over. Buying a television It’s 1983. A door-to-door salesman […]
In language training we tend to give out our end-of-course evaluation questionnaires routinely, yet if done correctly there are real opportunities to get a wealth of quality control and marketing information. Don Kirkpatrick Back in 1959, the US Training and Development Journal asked Don Kirkpatrick to write an article on Training Evaluation, based on the ideas […]
Analysis of your web marketing is incredibly important, including knowing when to learn from your mistakes. It is no different for your language school. DEFINITION OF INSANITY Albert Einistein is quoted as saying that “Insanity is doing the same thing over and over again and expecting different results.” Here are some examples of my insanity in […]
Language testing is a fundamental part of language training, wherever the student comes from. But it can also be an important sales tool. When and how should the test be given to ensure you have the best chance of getting the enrolment? Squid fishing with Frank Every Saturday morning I get up really early and go fishing for squid […]
