Good management is essential if your language school is to be successful in the long-term “I need more hours”. “I need a better rate”. “I don’t want to teach groups any more”. “I don’t want to use these materials, I have my own stuff. “I’m ill and can’t come to teach today. Or tomorrow. And […]
Discover 4 important ways to improve your listening skills to increase conversions of prospective language students into clients It’s funny, because the more successful your school, the less time you’ll actually have to listen to your students. Language schools rely very much on volume. Groups have a minimum requirement size, and anything on top is usually […]
Wanted everywhere: an experienced, knowledgeable and motivated person capable of selling language training As I help language schools with their sales and marketing, I’m often asked if I know a salesman who is for hire or help for language school sales jobs recruitment. There seems to be a penury of experienced, motivated and knowledgeable sales […]
Everybody in the whole process of language training needs to be motivated, not just you. The other day, a very good sales trainer I know said that selling is 80% motivation, and 20% skills and knowledge. Without the 20%, selling is impossible, because we wouldn’t know how to do it or what to sell, but […]
